In a moment of recent inspiration about the ephemeral nature of life, I set out to find a label of the month for a cause. The most natural theme for a cause was cancer. I started on a search there and in light of the celebrations of love for the romantic holiday month of February, I’ll also begin with something pink.
I do not believe pink ribbon wines are still available as these were created for an October 30, 2008 Toast for the Cure event. I know The Cure has become a hugely controversial source of fundraising aimed to support breast cancer research, but who could ever really deny, the enormity and amazing unification of people from around the world that this movement has created?
I’m going to assume these wine labels were created in an honest and truly philanthropic endeavor, but a small, tiny, itsy-bitsy part of me always wonders what incentives the designers or wine producers are getting out of it, hitching a ride on this press? None-the-less, and since it really seems that there aren’t too many wine labels out there directed at a cause, we’ll continue with another series of labels featuring breast cancer survivors.
Cleavage Creek has intrigued the wine community with buxom cancer surviving babes upon its wine labels. Although early renditions of the Cleavage Creek labels won awards for worst labels ever, all is forgiven when you read the story about the man behind the idea. As quoted from the Cleavage Creek Cellars website:
Budge Brown, successful self-made businessman and farmer, enjoyed 48 years of marriage with his wife Arlene. When she lost her battle with breast cancer in 2005, he was devastated. Devastation turned to anger. Anger lead to action. Budge Brown is mad as hell at breast cancer, and he’s determined to do whatever he can to help find a cure for it.
I’m glad Budge Brown has a story. I’m glad his name is Budge. Below are some labels.
Learn more about the Women of Cleavage Creek.
I will forgive CCC for using the word cleavage on their wine. I will forgive the earlier images on the labels. You’ll have to find them yourself.
PS: This Label of the Month is dedicated to Janet, my grandmother, who is battling complications of cancer as we speak. Although, it’s not breast cancer, please keep her in your prayers and thoughts.