In a moment of recent inspiration about the ephemeral nature of life, I set out to find a label of the month for a cause. The most natural theme for a cause was cancer. I started on a search there and in light of the celebrations of love for the romantic holiday month of February, I’ll also begin with something pink.
I do not believe pink ribbon wines are still available as these were created for an October 30, 2008 Toast for the Cure event. I know The Cure has become a hugely controversial source of fundraising aimed to support breast cancer research, but who could ever really deny, the enormity and amazing unification of people from around the world that this movement has created?
I’m going to assume these wine labels were created in an honest and truly philanthropic endeavor, but a small, tiny, itsy-bitsy part of me always wonders what incentives the designers or wine producers are getting out of it, hitching a ride on this press? None-the-less, and since it really seems that there aren’t too many wine labels out there directed at a cause, we’ll continue with another series of labels featuring breast cancer survivors.
Cleavage Creek has intrigued the wine community with buxom cancer surviving babes upon its wine labels. Although early renditions of the Cleavage Creek labels won awards for worst labels ever, all is forgiven when you read the story about the man behind the idea. As quoted from the Cleavage Creek Cellars website:
Budge Brown, successful self-made businessman and farmer, enjoyed 48 years of marriage with his wife Arlene. When she lost her battle with breast cancer in 2005, he was devastated. Devastation turned to anger. Anger lead to action. Budge Brown is mad as hell at breast cancer, and he’s determined to do whatever he can to help find a cure for it.
I’m glad Budge Brown has a story. I’m glad his name is Budge. Below are some labels.
Women of Cleavage Creek
Learn more about the Women of Cleavage Creek.
I will forgive CCC for using the word cleavage on their wine. I will forgive the earlier images on the labels. You’ll have to find them yourself.
-WineGirl
PS: This Label of the Month is dedicated to Janet, my grandmother, who is battling complications of cancer as we speak. Although, it’s not breast cancer, please keep her in your prayers and thoughts.
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If you or someone you love ever has to battle breast cancer, you’ll do far more than “forgive” Cleavage Creek for pouring money and energy into helping raise awareness and working for a cure.
You’ll be damn grateful.
Forgive ? Get over yourself and take a clear look at the good work this winery is doing. They donate 10% of gross sales to breast cancer research – that’s before profit. Cleavage Creek and owner Budge Brown have funded an Integrative Oncology Center for Breast Cancer in the Seattle, Wa area. Read about it on their website http://www.CleavageCreek.com Cleavage Creek is putting their money where their passion lies.
Hope you and everyone you love is never affected by breast cancer. It’s a heinous, nasty disease.
I plan to order some Cleavage Creek wines today and THANK them for what they are doing. I also plan to forgive you, the writer, for your pomposity.
Hi Missy,
Thank you for your comment and shedding light upon the unforgivable confusion caused by my selection of the Label of the Month for February. First, please let me sincerely apologize for ever implying that the work Budge Brown has done with Cleavage Creek is anything less than commendable! Without truly amazing individuals who are out there paving a way for a better life for all of us through their everyday endeavors, this world would be a truly dark place. For that I give my undying respect and gratitude and am humbled by the grace and generosity his work and others have delivered to the world. I feel I can say this with compassion as I have spent the last month at the bedside of my grandmother who has been battling complications of a recent tumor removal surgery from brain cancer she has lived with for over 25 years. She is a true survivor and that could not have happened without the hard work of the completely unselfish nurses, doctors and therapists in the Swedish Neuroscience Unit in Seattle who have worked around the clock to help her heal.
Unfortunately, while trying to do some good by highlighting and selecting wine labels that had heroic benefits, I let my artistic critique get in the way and cause a great deal of confusion. I only meant to state my personal distaste for the word cleavage itself and somehow it got all wrapped up in the story of Cleavage Creek Cellars. Again, please accept my apology for allowing my opinion of a word, taint the amazing work of CCC.
Peace be with you,
Angela