Label of the Month: LotM – March

March’s label of the month is inspired by an unbelievable discovery of cross-marketing techniques and the wine bottle.

Say Hello to Hello Kitty wines.

Pic can be found here.

Our friends in Italy have released a Pinot Nero with licensed Sanrio labels featuring an angelic Hello Kitty and diabolic Hello Kitty. Interesting, what will those Italians think of next? Then, ridiculous meets the US federal TTB label approval process, which states that labels on alcoholic beverages may not target under-aged consumers including, but not limited to, cartoon graphics. So, if Hello Kitty is not intended for children, to whom is it targeted? (This hilarious and scary blog may give some perspective on the market.)

So how on earth did USA Wine Imports of New York, NY import this unmistakeably Italian wine? Who knows, but you can buy Devil Red on Shop Hong Kong for a mere US $51.20 and Angel White for US $42.15. I’d like to see if you can actually get it to the states, although it seems Vegas has found a way.

But the Hello doesn’t stop in Italy. There’s also Hello Kitty wine from France, a red Mariage and a white Bouquet d’Amour.

Pic can be found here.

And who wouldn’t want to miss the Beaujolais Nouveau Hello Kitty from three different vintages?

And then, the search brings us back to our Torti friends in Italy making a Champagne in Brut Rosé and Sweet Pink. I just wanna know why the puffy, white feline can’t share the limelight with her best friend Keropi the lime-green frog?

And now, after a long day at work, you’ve returned home to your choice of Hello Kitty plonk, you can rest assured that you’ll have just the right glass in which to hold your evening treat available on Amazon.com.

And where better to consume your Hello Kitty treat but in your Hello Kitty themed mansion? I know I’m excited and I hope your wife doesn’t ever see this!

Just imagine feet propped up in fluffy pink chair… and warmed by your very own Hello Kitty slippers plugged into the USB port on your laptop. I’m in heaven as we speak!

The only way it could get any better for me is if Jon is sitting next to me nursing an ice cold Beck’s Hello Kitty beer. Awww, let me tell you, this is livin’ the dream!

Sleep tight,

WineGirl