It’s that time of year again for another Label of the Month. This month’s label is brought to you by my stoopendously funny girlfriend Shaina inspired by her recent trip to Kelowna, BC.
Princess Shaina
Blasted Church Vineyards is another in the line-up of “modern wineries,” by which I mean keen, out-of-the-box marketing strategies applied to a product becoming increasingly commoditized. In an attempt (successful I might add) to differentiate themselves, Blasted Church have developed seriously fun labels in line with their dynamite church theme. From their website:
The plan called for a controlled blast of four dynamite sticks inside the church in order to “loosen the nails”. Odd as it may seem, the explosion spared the wood from damage during dismantling. Save for losing the steeple, the plan succeeded. Now, the 108 year old wooden church stands proudly in its second home of Okanagan Falls.
I’ve chosen Hatfield’s Fuse as the example label. Wow, talk about the kitchen sink of wines (in terms of a white blend), Hatfield’s Fuse has 53.5% Gewürztraminer, 17.1% Optima, 14.2% Pinot Blanc, 8.2% Chardonnay, 4.0% Ehrenfelser, 1.5% Pinot Gris, 1.0% Riesling, and 0.5% Sauvignon Blanc. According to the website, the wine has notes of citrus, lychee, melon, floral, apple, and tropical fruits.
Hatfield's Fuse
Kelowna is a fantastic place to wine taste and travel up through the Okanogan Valley in Canada. Awhile back my parents and I went for a preliminary tour of the valley and had a blast hitting eight wineries in the one day including Blasted Church.
Dyn-o-mite,
WineGirl
A few others:
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