Label of the Month: LotM – March
March’s label of the month is inspired by an unbelievable discovery of cross-marketing techniques and the wine bottle. Say Hello to Hello Kitty wines. Pic can be found here. Our friends in Italy have released a Pinot Nero with licensed Sanrio labels featuring an angelic Hello Kitty and diabolic Hello Kitty. Interesting, what will those Italians think of next? Then, ridiculous meets the US federal TTB label approval process, which states that labels on alcoholic beverages may not target under-aged consumers including, but not limited to, cartoon graphics. So, if Hello Kitty is not...
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